WelCi's biggest challenge is that it targets two very different demographics - New Americans and employers - who have completely different goals when visiting. Using Squarespace's block design, it was possible to create a site that is simple to navigate (even for non-native english speakers), yet detailed enough to sell the concept to large employers.
In order to accommodate the large product base and management hurdles, we created the Buy Wellness marketplace on the Shopify platform. Using an Out Of The Sandbox template and a few custom developments, we created a beautiful and collaborative online experience.
Everything in the site is sectional, so replacing a feature, product, or announcement is easy - even for people without ecommerce experience. This means an intern can easily swap the main ad banner or add a new product. Furthermore, we added customer-focused features like a native blog and an easy-to-navigate product filter system.
The end result is just as simple and easy as the products Buy Wellness sells.